In a world-first, the research and innovation team of the Griffith Centre for Design and Innovation Research and the curatorial team at UAP are developing the most comprehensive and holistic research tool to evaluate the impact and value of public art. The study aiming to evaluate the social, cultural, economic, sustainable and technological impacts of public art was announced at the International Sculpture Conference in Portland, Oregon.
UAP Principal and Senior Curator Natasha Smith said the Public Art 360 – Public Art Impact and Benefits Study is the most comprehensive of its kind ever conducted in the industry of public art.
“The intrinsic value of public art is that it connects audiences, educates and sparks creativity, but beyond that, there is currently no objective way to look at other impacts it might have on the community,” Ms Smith said.
“We know that ultimately, public art is good for business. It attracts audiences, supports jobs, generates revenue, is the cornerstone of tourism and spurs business development and this tool will enable us to capture some of those outcomes.”
Griffith University’s Professor of Experience Design and Founding Director of the Griffith Center for Design and Innovation Research (CDAIR) Ming Cheung said the tool would provide a reliable means to evaluate the value and return-on-investment of public art.
“For public art to be considered in city planning and infrastructure, there needs to be evidence of its positive impact on the community and its cost-effectiveness,” Professor Cheung said.
“We are aiming to create an objective and holistic tool that will enable us to answer questions like ‘What are the immediate and long-term impacts of public art on society, culture, economy, sustainability and technological advancement?’, ‘How does public art add value to a city, a place and a community?’, and ‘Why could public art be beneficial to health and wellbeing?”.
UAP Principal and Senior Curator Owen Craven said the tool would help to determine the overall effectiveness of an artwork.
“Artists will be able to measure the success of their work, those who commission it will see the return on their investment, communities will recognise the value of the artwork and policymakers will come to understand the short, medium and long-term impacts of public art,” Mr Craven said.
“It will make it possible to capture what it is an artwork has achieved, compare that with other artworks and use those learnings to better future projects, not only in Australia but around the world.”
For more information and interested clients to be part of Public Art 360 pilot projects, please contact:
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