To curate is to care. Where traditionally a curator may take care of a collection of artworks or objects, at UAP we help in taking care of places, cities and communities. We think of people first, considering the impacts that creative art and design can deliver to our civic environments. From master planning and strategy development to artist shortlisting and engagement, our curatorial team shapes project visions, narratives, and directions, ensuring the right creatives and approaches are brought to each project. 

Our global curators are passionate story tellers and dedicated collaborators working alongside independent curators and artists. Every day we engage with creatives of all backgrounds to inform our work, from city-scale art masterplans to stand alone commissions. Our curators love to care for the creatives who work to make incredible things that make our shared places unforgettable.

Natasha Smith, Senior Principal


Master Planning

Our global team of curators work with creatives, city officials, developers, stakeholders and communities to identify artwork opportunities within developments, cities and public places. Drawing upon the project's vision and location along with our partner's needs, our curatorial team develops Master Plans that identify opportunities for meaningful artworks, reinforce a sense of place and future-proof public spaces.

Public Art Strategy

Our curators work in collaboration with our partners to curate Public Art Strategies that articulate a vision and direction for sourcing and/or commissioning artworks for a city, public space or development.

Culture & Heritage

Working with our partners, local communities and creatives, we collaborate with key cultural and heritage disciplines, ensuring new projects honour and respect the history and background of a site.

Artist Procurement

Our curators will develop and manage Expression of Interest initiatives, curate a short-list of suitable artists, and select and creatively brief an artist who best aligns with the project's curatorial vision and artwork opportunities within the space.

Temporary Programs

Our team will work with our partners to explore opportunities for non-permanent artworks, events or programs that temporarily activate a specified space or location. Temporary programs provide new experiences, engage the community and encourage repeat visitation.

Impact and Benefits Research

Our curators are currently working with a research team from Griffith University’s Centre for Design and Innovation Research to develop and create the most comprehensive and holistic study that both quantitatively and qualitatively defines the impacts and benefits of public art.

Marketing Solutions

Our marketing team acts as an extension of our partners and collaborators; we photograph and film each stage of the project’s life cycle, help facilitate media and PR initiatives, organise events & talks, develop creative assets and assist in the creation of social & digital strategies.


We will work with our partners and artists to remove an artwork from its active status by assisting in the relocation, sale, donation, storage, or sustainable disposal of the work.