To curate is to care. Where traditionally a curator may take care of a collection of artworks or objects, at UAP we help in taking care of places, cities and communities. We think of people first, considering the impacts that creative art and design can deliver to our civic environments. From master planning and strategy development to artist shortlisting and engagement, our curatorial team shapes project visions, narratives, and directions, ensuring the right creatives and approaches are brought to each project. 

Our global curators are passionate story tellers and dedicated collaborators working alongside independent curators and artists. Every day we engage with creatives of all backgrounds to inform our work, from city-scale art masterplans to stand alone commissions. Our curators love to care for the creatives who work to make incredible things that make our shared places unforgettable.

Natasha Smith, Senior Principal


Master Planning

Our global team of curators work with creatives, city officials, developers, stakeholders and communities to identify artwork opportunities within developments, cities and public places. Drawing upon the project's vision and location along with our partner's needs, our curatorial team develops Master Plans that identify opportunities for meaningful artworks, reinforce a sense of place and future-proof public spaces.

Public Art Strategy

Our curators work in collaboration with our partners to curate Public Art Strategies that articulate a vision and direction for sourcing and/or commissioning artworks for a city, public space or development.

Culture & Heritage

Working with our partners, local communities and creatives, we collaborate with key cultural and heritage disciplines, ensuring new projects honour and respect the history and background of a site.

Artist Procurement

Our curators will develop and manage Expression of Interest initiatives, curate a short-list of suitable artists, and select and creatively brief an artist who best aligns with the project's curatorial vision and artwork opportunities within the space.

Temporary Programs

Our team will work with our partners to explore opportunities for non-permanent artworks, events or programs that temporarily activate a specified space or location. Temporary programs provide new experiences, engage the community and encourage repeat visitation.

Impact and Benefits Research

Our curators are currently working with a research team from Griffith University’s Centre for Design and Innovation Research to develop and create the most comprehensive and holistic study that both quantitatively and qualitatively defines the impacts and benefits of public art.

Marketing Solutions

Our marketing team acts as an extension of our partners and collaborators; we photograph and film each stage of the project’s life cycle, help facilitate media and PR initiatives, organise events & talks, develop creative assets and assist in the creation of social & digital strategies.


We will work with our partners and artists to remove an artwork from its active status by assisting in the relocation, sale, donation, storage, or sustainable disposal of the work.

Design Assist

Our design team works with artists, architects and designers to refine their concept ideas into practical and achievable designs and drawings ready for realisation. Researching and advising on materials and methodologies of making, our design team combines aesthetic sensibility with practical functionality.

Dedicated Design Resource

Working closely with our partners and creatives to understand the design intent and artistic vision of a project, our designers draw upon their expertise, collaborate with internal and external teams, and maintain a consistent dialogue with the artist and creatives to help bring their visions to life. Fundamental to our global design team’s ethos, our team ensures the project's concept and artistic vision are honoured, maintained and celebrated throughout the design and fabrication process.

Digital Modelling & Renders

Whether it is an idea or a sketch, our design team can take this information and create a 3D portrayal of the design. Once modelled, the work can be placed within a rendered environment or AR/VR landscape. This enables artists and partners to see the project in situ, explore placement, scale and material options whilst identifying any issues. From here our designers can create the file types needed to 3D print, rout, and mill the maquettes, prototypes and patterns for casting.

Materials & Construction Methods

To meet the requirements of a project and the needs of our partners and creatives, our designers explore various material options and construction methods needed to make your project a reality. With input from our craftspeople during the design process, our designers plan for and problem-solve foreseeable fabrication issues that might occur before it makes its way to the workshop floor.

Cost Planning & Programming

Based on a project and its creative vision we will work with our partners and creatives to explore, create and present feasibility budgets and delivery programs that meet the needs of the project, whilst still maintaining the original creative vision.

Installation Methodology

For a successful installation, our designers work with our partners, project managers, and craftspeople to understand the project's installation location and space. Our designers plan, problem solve and create the necessary drawings to meet the requirements needed for a project’s transportation and installation.