Project One Earth is UAP’s commitment to creating a strategy to become Future Normal – an organisation that is fit for the 21st century, acts meaningfully in its surroundings, aims for 100% of human wellbeing, and sees money as a means, not an end.
The journey began with a vision to be creatively influential and bring out the best from the world’s leading creatives. However, in the 21st century this is not enough, and now more than ever, UAP needs to have stronger and more active sustainability, systems thinking and eco-efficiency agenda.
This change began with a suite of professional development activities and training facilitated by Griffith Business School Professors Nick Barter and Chris Fleming. The training started in Australia and will be cascaded to the United States and China.
The training and ongoing advice is enabling UAP to adjust to a Future Normal mindset and has led to the identification of eight relevant sustainable development goals and associated projects that UAP will pursue on the journey of transformation that is Project One Earth.
If you want to know more about Project One Earth reach out to our team here.
Without a doubt, UAP is the world's biggest art foundry with an unmatched global network and reach. But as the famous adage goes, "with great power comes greater responsibility," becoming the largest foundry means that our activities and processes have played a major role in the damage caused to the environment, natural resources and ecosystem compared to other foundries.Gilbert Guaring, Global Head of Marketing and Communications
Project One Earth is our commitment to sustainability, systems thinking and eco-efficiency. The implementation of activities informed by the UN Sustainable Development Goals is UAP's next innovation and business transformation story that will bring a positive impact to our bottom-line, stakeholders, business owners, clients, partners and employees.